GROW: Coffee, Conversations, Stories in Guatemala brought roasters from across the globe together with ofi origin teams, Covoya trading teams and local coffee producers. We spent four days listening, learning, cupping, conversing and sharing in Antigua, Guatemala City and Ayarza, an experience that we’ll cherish for years to come.

To quote Covoya EU Sales Manager, Anete Dinne, “We cried. We laughed. We felt deeply. We left changed.”

And the work is just getting started. Stay tuned for more information about GROW 2026.